Email Marketing
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E-mail marketing is the use of electronic mail to advertise, market, sell, and promote services or products. Every e-mail that is sent to a potential or current customer can technically be considered e-mail marketing. However, the term is usually used to mean sending e-mails to customers with the goal to enhance the relationship, encourage loyalty, and repeat business. It is also used to entice new customers or current customers to buy something, as a way to advertise through the placement of an ad on another company's e-mail to their customer, and to send e-mails over the internet as e-mail is not limited to just the internet. |
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Advantages of Email Marketing |
| • | A mailing list provides the ability to distribute information at a relatively low cost to a broad range of specific, potential customers |
| • | E-mail is less expensive when compared to other media investments such as direct mail or printed newsletters |
| • | An exact return on investment can be tracked ("track to basket") and when properly executed, has proven to be high. E-mail marketing is frequently reported as second only to search marketing as the most effective online marketing method |
| • | The delivery time for an e-mail message is extremely short (i.e., seconds or minutes) as opposed to a mailed advertisement (i.e., one or more days) |
| • | An advertiser is able to "push" the message to its audience, rather than website-based advertising, which counts on a customer to visit that website |
| • | E-mail messages are easy to track. An advertiser can track users via auto responders, web bugs, bounce messages, unsubscribe requests, read receipts, click-throughs, etc. These mechanisms can measure open rates, positive or negative responses, in addition to correlating sales with marketing |
| • | Advertisers can generate repeat business automatically and in an affordable way |
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Quick Contact
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Tel: (314) 720-4402 Email : This e-mail address is being protected from spambots. You need JavaScript enabled to view it. |
